I scored myself a trip to London next week to Nokia World (October 26-27). I have no idea why I am this lucky, but it’s an amazing opportunity to discover, connect with people and of course share the moment with persons who can’t join us there.
Noticed a few slightly bitter comments on Twitter (just a couple, otherwise the response has been super positive and I want to thank all the people who took their time to congratulate me). I suppose there could be more obvious choices when choosing a winner for something like this, because I’m still no technology blogger and I do not have several thousands of followers on Twitter or anything like that. On the other hand I feel that I have some truly amazing followers (quantity does not always matter, it’s quality!) because they do not only read, they also interact with me. That’s why I enjoy the social media so much, it’s giving back.
When Nokia (WOMWorld) sent me an invite to Hong Kong I had no idea why me from all the fans they have. But I personally think a good social media strategy is to have a few safe choices, and a few wild cards so to say. Safe choices would be persons with a huge community support behind them (perhaps here quantity is highly valued, because you want to reach as many people as possible with your message), and also the right target audience ready. If you take four very successful technology bloggers from four different parts of the world, you know you will reach the right audience through them and get the discussion going. When you have done that, you should start thinking how can I reach those that are not yet involved in our community. You reach them through people who might not be that involved in the topic, people that write about completely different things and perhaps can offer a different point of view to the whole subject. I didn’t do any hardcore analysis of the new Symbian Belle phones in Hong Kong, because I obviously would not know what I’m talking about. I leave those posts to the tech pros. I chose to just share the experience instead. Hopefully as a team of six bloggers we delivered a little bit of everything, and a little bit for everyone.
So as an example, if you blog about fashion, you will have readers that want to read about fashion. If you then suddenly write about a new smartphone you got, you might get your readers interested in something new that they usually do not have a high interest for. And the community will grow with new members & supporters.
I got my first PC when I was six years old, I designed my first website when I was around 10 years old (loved Expage and Geocities), and because Windows has been in my life for 17 years now I have to admit that when I hear Nokia + Windows, I’m interested. When I see a smartphone deliver better video quality than many camcorders on the market, Nokia wins my support. And I don’t even need to be a technology blogger to say this, that’s the point. Just because I don’t write about it doesn’t mean that I’m not interested.
So next week I’ll take you with me on an experience to Nokia World 2011. If you want to read detailed posts about phones, applications etc then my friend Clinton Jeff will be there and because I witnessed his dedication for what he does in Hong Kong, I know he will deliver this time as well. I will continue doing what I do best – asking stupid questions, learning new technology related words, and taking a lot of photos so you can be part of the experience with me, online. That’s another way of being involved in a Nokia experience!